Sind Ungdom - Campaign
Because your mind needs rest too
Your phone will survive the night without you — promise.
Campaign Concept: Screen Time & Sleep
This youth-focused campaign highlights how late night screen use affects sleep, energy, and daily rhythm. Through humor and relatable storytelling, we aim to spark awareness without preaching.
A short TikTok-style video, supported by bold visuals across digital and print, speaks directly to young people in their own language. The tone is honest, playful, and designed to feel like a mirror—not a lecture.
Impact
By leveraging short-form video and creative visuals, the campaign connects with youth in their own language and platforms.
TikTok Campaign
The desktop version provides an overview and space for complex flows.
The mobile version makes it easy to stay updated – no matter where you are.
Visual Identity
I learned to keep the solution simple, test early, and let insights shape the design.